A new free TV service is set to launch in the UK, with the collaboration of major broadcasters including the BBC, ITV, Channel 4, and Channel 5. The service, called Freely, aims to compete with popular streaming giant Netflix, providing viewers with a wide range of content at no cost.
Freely will be built into smart TVs, making it easily accessible to viewers. The service will feature free-to-air channels, including the public service broadcasters (PSBs) and other popular networks. Freely is being developed and managed Everyone TV, formerly known as Digital UK.
This new venture the major UK broadcasters is seen as a response to the growing popularity of streaming services like Netflix, which have dominated the entertainment industry in recent years. By providing a free alternative, Freely aims to attract viewers who are looking for cost-effective options for their entertainment needs.
The collaboration between the BBC, ITV, Channel 4, and Channel 5 ensures that Freely will offer a diverse range of content, spanning from news and documentaries to dramas and entertainment shows. By pooling their resources and content libraries, the broadcasters hope to create a compelling offering that can stand up against the paid subscription models of streaming services.
With the rise of streaming platforms, traditional broadcasters have had to adapt and find new ways to reach audiences. Freely is a strategic move the UK broadcasters to maintain their relevance and provide a free, accessible option for viewers. While Netflix and other streaming services offer a vast catalog of content, Freely aims to appeal to viewers who prefer traditional TV channels and do not wish to pay for a subscription.
The launch of Freely brings a new dynamic to the UK entertainment landscape. As viewers continue to explore different options for their viewing habits, having a free TV service like Freely provides them with more choice and flexibility. With the backing of major broadcasters, Freely has the potential to become a significant player in the UK market, offering high-quality content without any subscription fees.
– Sukhmani Sethi, “UK is set for a new free TV service to take on Netflix as the BBC, ITV, Channel 4 and Channel 5 join forces,” [publication], 17 September 2023.