TikTok, the popular short video platform, has announced plans to provide substantial discounts of up to 50% to merchants selling on its platform during the upcoming Black Friday shopping festival. The move is aimed at boosting the newly launched online marketplace in the United States, according to a Bloomberg report.
A spokesperson from TikTok confirmed the company’s intention to offer discounts to sellers in an effort to strengthen the platform’s e-commerce presence. This initiative is part of TikTok’s broader strategy to compete with rivals, including the US-based e-commerce giant Amazon, in the face of rising inflation.
To support sellers, TikTok plans to conduct training courses, scheduled to begin this week. These courses will equip merchants with the necessary knowledge and skills to navigate the platform effectively and make the most of its features. By offering direct discounts on selling costs, TikTok hopes to incentivize sellers to establish a strong presence on its marketplace.
The move is a significant step for TikTok, as it aims to capitalize on the lucrative Black Friday sales period. By subsidizing merchants and facilitating discounted selling prices, TikTok is endeavoring to attract a greater number of sellers and ensure a diverse range of products available to shoppers during this popular shopping festival.
With this initiative, TikTok joins the wave of online platforms striving to establish their presence in the e-commerce market. By offering discounted rates to merchants and investing in seller training, TikTok aims to become a formidable competitor in the e-commerce sector, leveraging its vast user base to create a thriving online marketplace.
Sources:
– Bloomberg (No URL provided)
