Micro trends have become a defining characteristic of the fashion industry in recent years. These fleeting fashion fads capture our attention, only to disappear just as quickly as they emerged. With the advent of social media and platforms like TikTok, the lifespan of these micro trends has become even shorter.
In the past, trends were introduced celebrities, models, and actors, and would last anywhere from 5 to 10 years. However, with the rise of influencers and easy access to social media, anyone can now set a trend and reach a wide audience. These short-lived trends are referred to as micro trends.
Platforms like TikTok have become breeding grounds for micro trends. Popular creators start these trends, which then quickly gain traction and become ubiquitous on every user’s feed. However, just as quickly as they rise to popularity, they fade away, and no one talks about them again.
The problem arises when fast fashion chains catch on to these micro trends and make them easily accessible to consumers. This leads to overconsumption, as people rush to buy the latest trend, often without considering the ethical implications. Fast fashion brands prioritize speed and affordability, often using poor quality materials and unethical manufacturing practices.
Carolyn Mair, in her book “The Psychology of Fashion,” explores the desire to purchase trend after trend, which stems from the satisfaction of being seen in the same clothes as others. This desire creates a habit of constantly buying new items, hoping to recreate that feeling of pleasure and excitement.
In contrast to this trend-focused consumer behavior, there is a growing movement of content creators who are promoting the idea of “de-influencing” or “anti-hauls.” These creators aim to educate viewers about the things they don’t need and encourage reflection on the true value of popular products. They emphasize that the frequency of exposure to a micro trend does not necessarily mean it is the star garment of the moment.
While platforms like TikTok offer ever-evolving style guides that can help individuals adapt their wardrobe to their personal style, it is important to consider the reason for making a purchase. Instead of following the micro trend of the moment, it is wise to prioritize what truly suits and favors an individual’s personal style.
In conclusion, micro trends have become an integral part of the fashion industry, largely due to the influence of social media. However, their fleeting nature and the negative consequences of overconsumption highlight the importance of mindful shopping and considering the true value of a purchase.
– “The Psychology of Fashion” Carolyn Mair
– EL PAÍS USA Edition