South Korean internet service provider SK Broadband and streaming giant Netflix have reached an agreement to end all lawsuits between them. The dispute arose over whether Netflix should pay for the costs associated with increased network traffic and maintenance work. However, the companies have decided to put their differences aside and work together on joint products and leverage the potential of artificial intelligence (AI) products being developed SK.
Both SK Broadband and Netflix released a joint statement announcing their partnership and their intention to collaborate as partners moving forward. This agreement marks the end of a legal battle that had been ongoing since 2020. The crux of the dispute was whether content providers generating large volumes of traffic should be responsible for the associated network usage costs. The concern was that holding these providers financially accountable would violate the principle of ‘net neutrality’ and result in higher costs for consumers.
In light of this resolution, both Netflix and SK Broadband have withdrawn their respective lawsuits. This development signifies a positive step towards cooperation and innovation in the digital space. It also highlights the importance of finding common ground between content providers and internet service providers to ensure a fair and sustainable ecosystem for all stakeholders.
– [Source: Reuters](https://www.reuters.com/business/media-telecom/sk-broadband-netflix-end-lawsuits-announce-partnership-2021-08-09/)
– Definitions: ‘net neutrality’ refers to the principle that all internet traffic should be treated equally, without discrimination or preference given to specific types of content or sources.