The 2023 ChannelX World conference, set to take place on October 11th at 155 Bishopsgate in London, has announced TikTok as its headline sponsor. The one-day event will bring together industry leaders and experts to delve into the ever-evolving landscape of ecommerce channels.
ChannelX editor Chris Dawson expressed his enthusiasm for this development, stating that in the past year, new and exciting avenues have emerged in the world of ecommerce. These include retailer-owned marketplaces, retail media networks, the metaverse, traditional marketplaces, and social platforms. TikTok Shop, in particular, offers endless updates and possibilities for brands, merchants, and retailers to expand their reach and maximize sales.
ChannelX World aims to provide the opportunity for retailers, brands, and merchants to explore these alternative channels. The conference will feature real-world case studies and success stories from brands and retailers that have achieved remarkable results.
One of the highlights of the event will be the presence of TikTok as the headline sponsor. Attendees will have the chance to meet TikTok executives in person, hear from senior leaders, and participate in workshops focusing on content creation strategies.
In addition to TikTok, other sponsors for the conference include Amazon Shipping, Getida, Marketplacer, ChannelAdvisor, Imagino, and RetailX. This gathering of industry professionals will foster collaboration and provide valuable insights into the world of ecommerce.
The announcement of TikTok as the headline sponsor follows the recent addition of esteemed speakers to the lineup, including H&M’s global head of external partners, Kimmo Jukuri, Wayfair’s head of global transformation, Stephanie Gordon, and John Lewis’ business lead, Jemma Haley. Industry leaders from Luxe Collective, eBay, Sephora, Alibaba, Karl Lagerfeld, The Very Group, and The EditLDN will also be in attendance.
Shane White, VP of events at Internet Retailing, expressed his excitement for the upcoming ChannelX World event and the opportunities it will bring.
Definitions:
– Ecommerce channels: Platforms and mediums through which businesses sell products or services online.
– TikTok Shop: TikTok’s native ecommerce feature that allows brands, merchants, and retailers to sell directly to users on the platform.
Sources:
– ChannelX World Conference
– TikTok as Headline Sponsor
– Lineup of Speakers
