The introduction of Instagram’s “Close Friends” feature in 2018 brought with it concerns about exclusion and the fear of missing out (FOMO). The feature allows users to share content privately with a select group of contacts through stories or reels. The distinction between general content and content intended for Close Friends is marked a green ring around the user’s profile picture.
However, it seems that the term “intimate moments” has been interpreted differently users. In a TikTok video, a user revealed that many people use the Close Friends feature as a way to flirt. Rather than being limited to sharing personal and private moments, some users are using it to connect with potential romantic partners.
While some users may use the feature to share more explicit content akin to an OnlyFans profile, others may simply want to share everyday moments or conduct surveys to gauge their audience’s preferences. Silvia Rúbies, head of communications at Gleeden, a website for extramarital encounters, suggests that more restrictions may be necessary to prevent misuse of the platform.
Not everyone feels bothered this type of content, however. Some users welcome the opportunity to access more private and risqué content through Close Friends. Fátima Martínez López, author of Influencer Marketing: Practical course for agencies, influencers and brands, sees a similarity between Instagram and OnlyFans, noting that some users are monetizing their Close Friends lists.
While the Close Friends feature offers privacy, it’s important to note that the content isn’t as private as it may seem. Instagram has proactive technology to detect and remove explicit content, and reports from users can result in the removal of the content. Instagram also recently announced that adult nudity and sexual themes will be given less visibility in feeds and stories.
Next time you see a green circle on someone’s story, remember that the content may not be suitable for all audiences.
