The global Advertising Management Platform market is expected to reach USD million 2028, with a CAGR during the forecast years. The market is driven dynamic players such as Snapchat (Flite), Adform, Mixpo, and Adobe. The market is segmented based on Type (Publishers and Brands, Marketers and Agencies) and Application (Large Enterprises, SMEs). The market’s growth in the ICT sector is expected to continue from 2023 to 2030.
Advertising Management Platform is a unified platform that collects, organizes, and activates advertising campaigns from any source. It helps advertisers serve and manage ads across various channels such as display, video, mobile, social, and search. The market is expected to show promising growth in the next 5 years, with an increasing market size and revenue.
The impact of the COVID-19 pandemic and the Russia-Ukraine war on the Advertising Management Platform market is considered in the report. The global supply chain relationship and raw material price system have been affected, and these factors are analyzed in detail in the report.
The major applications of Advertising Management Platform include Publishers and Brands, as well as Marketers and Agencies. The market focuses on the status, outlook, and growth rate for each application, including Large Enterprises and SMEs.
Both primary and secondary data sources are used in compiling the report. Primary sources include interviews with key opinion leaders and industry experts, while secondary sources include research from financial reports and public files of top companies.
Overall, the Advertising Management Platform market is expected to experience significant growth in the coming years, driven key players and the increasing demand for effective advertising management tools.
Sources:
– Advertising Management Platform Market Insights 2023
– Market Growth Reports
