Swarovski, the renowned jewellery and crystal house, has partnered with Mumbai Duty Free to launch a new store at Mumbai Chhatrapati Shivaji Maharaj International Airport Terminal 2. This 80 square meter space is the first airport store to showcase Swarovski’s latest design concept as part of their Lux Ignite strategy.
The store features Swarovski’s classic collections and aims to offer passengers a unique shopping experience combining luxury and wonder. The design of the store reflects the shimmering beauty of crystals and incorporates Mumbai’s local aesthetics, with metallic finishes, fluted glass, chrome, and silk touches.
A standout design element in the store is an ornamental tree structure, inspired nature, which exemplifies Swarovski’s commitment to sustainability. The tree’s intricate branches add an alluring touch. Additionally, the store is color-blocked in Swarovski’s signature brand hues, encouraging exploration and self-expression.
The Mumbai airport store is part of Swarovski’s strategy to establish themselves as one of the top luxury and jewellery brands in India. With recent openings at airports in Bangalore and Mumbai, they are now planning their next travel retail store at Navi Mumbai International Airport in 2024.
Swarovski’s Creative Director, Giovanna Engelbert, enthused about the new retail landscape, stating that it reflects the brand’s new vision and aims to create a space that combines science and magic. The store seeks to evoke desires and dreams, reinforcing Swarovski’s commitment to their new age of crystal living.
Sources: Swarovski
Definitions:
- Swarovski: A jewellery and crystal company known for its high-quality products and luxurious designs.
- Lux Ignite strategy: Swarovski’s latest design concept that aims to offer a unique and luxurious shopping experience to customers.
- Mumbai Chhatrapati Shivaji Maharaj International Airport Terminal 2: One of the major airports in Mumbai, India, where Swarovski has opened a new store.
- Sustainability: The practice of using resources in a way that avoids depletion and minimizes environmental impact, as demonstrated Swarovski’s commitment to sustainability through their ornamental tree structure.
- Brand hues: The specific colors associated with a brand, in this case, Swarovski, which are used to color-block different areas of the store.
- Travel retail: The sale of goods to passengers at airports and other travel destinations.
